Email marketing solutions can only be successful if your contact list is first-class. Despite this, email marketing solutions industry research has enlightened those interested by suggesting that some three months after they’ve signed up, your contacts will begin to be unresponsive to your email marketing solutions efforts. This is something common and should be expected, although there are ways to be certain that the group of waning contacts is kept to a small number. This will also mean that the number of your high quality contacts is larger on average. This article’s focus is on four helpful tips to help you maintain a high quality email marketing solutions contact list.
“Important Client” Incentives:
Whenever you have something to sell to a customer, employing special promotions will keep your contacts’ attention on your newsletters and services. Giving a discount to your contacts that have not responded by opening emails in recent months can bring them back to the active column. Plus, sending offers to recently unresponsive contacts needs to provide them the chance to update their contact preferences etc. Gathering more data on what they are looking for as a customer and getting more current information will help you know your customer’s needs better.
Send Out a Questionnaire:
The best way to discover why a customer hasn’t been opening your emails is to ask them. Using email marketing software you can create a survey (that is quick and easy to fill out) so that in-actives can provide you with feedback. This is valuable information on things to avoid, but more importantly will tell you EXACTLY what particular users need from you so that you maintain them as active contacts. The survey will have questions relevant to your services, but be sure to also include things like a “preferred kind of message” section, or “best time to contact by email” section and of course a “comments and suggestions” section.
Keep Closer Scrutiny on Your Contacts:
By looking a little closer at your contact list you will notice some similarities with certain of them. By identifying the commonality you might discern what it takes to get through to them. You might find they all belong to a specific demographic previously un-targeted through your past email marketing campaigns. They might all be in a different time zone, or all older males, or teenage girls. Scrutinizing more closely may trigger an idea of how to get through to this previously unresponsive group, and give you an easy solution for getting them back.
Test Your Email Marketing Tactics:
Spending time on testing will help you find out if you can bring some of your ‘inactives’ out of hiding.
If you have made a routine of sending out your contacts at lunch (because that’s when you’ve found the time!) try varying blasting times. Keep track of if the different time of sending produces a change in reaction. Another suggestion is to modify how frequently you are sending out your email marketing solutions campaigns. If you’ve been sending once every two weeks, trying sending once every two months, or once a month.
Another way to go about changing things up would be to change your content a bit. In your analysis of your contacts, some of the similarities that you notice might require that you redesign your campaigns so that they are geared to those particular user. You can also re-work the kind of structure of your email marketing emails. Experiment with sending out differing versions of the same email: send out a more dynamic email, with links, images etc vs. a totally text based email.
Another important factor is you subject line. Sometimes all it takes to attract a subscriber back to the active list is changing the subject line. A subscriber might not open the email because the subject line is the same or similar to previous messages sent. For these subscribers the assumption is that if the subject line is the same or similar, so is the content.
Mixing it up by employing differing ways to send out your email marketing solutions campaigns can kick-start some inactives to active, but will also give you more info on what they really want.
The email marketers that find the greatest success are those that put the extra sweat into doing their contact list up-keep. Make sure you are among the successful email marketing solutions users and make the extra effort to get your inactive customers back to being active.
Rudy Barell is a Senior Development Executive with Elite Email, the #1 email marketing used by businesses around the globe. Create eye-catching emails and track your success with detailed reports for your email marketing solutionsTry it free!
